Going Digital With Your Stewardship Campaign

Going Digital With Your Stewardship Campaign

General
Communicating electronically is crucial, even if your church doesn’t do so on a regular basis. Hundreds of thousands of Canadian and US congregations have websites. People of all ages have access to laptops, tablets, and smart phones to receive personalized information about the world. Whatever the purpose, “there’s an app for that.” Even the most print-oriented grandparents e-mail their grandchildren, and once-stodgy businesses now use e-mails as part of the backbone of their communications. 500 million people use Facebook, half of them logging in every day. Facebook and e-mails are most popular among Baby Boomers (people born between 1946 and 1964) in the US and Canada, the same persons who dominate church leadership in North American congregations. Pinterest attracts more than four million unique daily visitors who are overwhelmingly between…
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